The Client

Company in the health and beauty vertical.

The Engagement

Versa’s services were acquired by the client to expand the company’s marketing efforts to the affiliate channel.

The Strategy

After the program was launched, an aggressive recruiting strategy was implemented to generate a large number of affiliate sign-ups. Affiliates were then segmented based on their type of marketing methods. Each affiliate segment received customized weekly correspondence from the Versa team helping them in their marketing efforts. This regular communication led to a highly engaged and motivated base of affiliate partners.

The Results

The affiliate program strategy resulted in the program reaching $65,000 in monthly sales by the 4th month and continued month-over-month increases.

Overview

  • Began generating a large number of affiliate sign-ups.
  • Developed segmentation strategy and regular correspondence.
  • Reached $65,000 in monthly sales!
  • Experienced continued month after month increases.

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