Versa Marketing Inc. is recognized as an industry leader in performance marketing.
Our team of dedicated online marketers have years of experience positioning brands for optimal success and profitability. We are focused on developing customer acquisition programs with sustainable long term growth. Versa is a partner in your brands success.
Our affiliate marketing programs and influencer campaigns are proven to drive ROI. We take the time to learn what is important to your brand, bring our knowledge and create a strategy for profitable growth.
Versa has a diverse team of employees who pride themselves on providing the highest level of affiliate management to our clients.
Co-Founder & Chief Strategist
Previously, as CEO of a large online marketing agency, Joel oversaw double-digit growth in revenue and the rapid expansion for the company into a wide range of vertical markets. Now, as Co-Founder & Chief Strategist of Versa Marketing Inc., Joel offers his tremendous track record and experience to enable companies to establish, increase and maintain an indispensable revenue source through internet marketing. Outside of Versa, Joel enjoys spending time outdoors with his wife and three boys.
Co-Founder & Managing Director
Patrick Lavin is a recognized industry advocate for developing merchant, publisher, and technology partnerships across online marketing channels. Frequently consulted by national online retailers, he has a track record of helping brands achieve rapid sales growth under margin. Patrick believes strongly in transparency and education as paramount to building successful companies in an ever-evolving consumer market. Patrick manages the affiliate program and influencer campaign team. From his home in Boulder, Patrick is a frequent runner, biker, skier and traveler.
The latest news about Versa Marketing, Inc.
The ACLS Certification Institute Affiliate Program
The ACLS.com affiliate program is now live on ShareASale. This is one of the best affiliate programs for nurses. ACLS, BLS, PALS, and NRP certifications are required for healthcare professionals. As a leader in certification and recertification,the ACLS Certification Institute is a great way for nurses to make extra money. ShareASale, part of the Awin network, is easy to join and easy to use. Affiliate publishers are given tracking links to place on their website, blog, social media, or email. ShareASale provides independent third party tracking, reporting and monthly payment processing. Access banners and exclusive deals. Join the ShareASale program to make 25% commission on referrals.
The HVAC Direct Affiliate Program
Versa is excited to announce the launch of the HVACDirect.com affiliate program on AvantLink. HVAC Direct has homeowners covered on all of their heating and cooling needs with top of the line brands like Goodman, AirQuest, Carrier, Mitsubishi, Dalkin, MrCool, Perfect Aire, and more. Homeowners can save up to 40% by buying direct. Affiliate publishers can earn a 6% commission on all sales by referring traffic. With average order values over $3,000, this is one of the best affiliate programs for DIY, construction and building. In addition to central air conditioning units, HVACDirect also is a specialist in Ductless Mini-Split systems. Their helpful team of professionals can answer your questions over the phone. Whether you plan to install your HVAC unit yourself, purchase for the savings and then hire a contractor, or are a commercial contractor, HVAC Direct has unbeatable prices. Versa’s affiliate management team will be recruiting DIY and HVAC How To content publishers to the program. Sign up for the HVACDirect affiliate program on Avantlink.
How to Keep It Real: Being Genuine in Affiliate Marketing
One of the challenges of any sort of marketing is keeping your image trustworthy and authentic in a world of banner ads and self-testimonials. Consumers are savvier than ever with brand-produced marketing, and affiliate marketing is no different. After all, it’s likely clear that the affiliate will be getting a commission, so why should the reader trust them? Turns out there a few ways you can make the consumer feel a little more comfortable clicking that link, let’s check out a few strategies:
Social ProofNothing gets people feeling good about your product than seeing what others think, and there’s a lot of ways to do that. Testimonials and links to reviews are ideal ways to give readers a good sense of who has had experience with this brand and what their experience has been like. Even if it’s a different product than they’re considering buying, if you can highlight the brand, it’s a good thing. Having engagement with reviewers is also a plus; responses to comments, either positive or negative, demonstrates quality control and customer experience is at the top of your list. Even a small counter showing how many people have bought this product can be beneficial, and, can be easy to install.
Long Form ContentThere’s a ton of ways long form content can help your affiliate program. SEO is a great example; nothing pushes you up the algorithm better than extensive blog posts full of rich keywords. Do your research, and there’s a lot of free tools out there to use to make your content SEO friendly. Next, big blog posts show dedication and utility…you can pack a lot of information in there, including past successes and examples of different consumers that have happily used the products in the past. If the affiliate isn’t able or willing to write their own post, send them a link to an existing post, or write one yourself for them to feature. You don’t want one highlighted link sitting lonely on a crowded page…give it some context and content, and watch it go!
Actually Use ItUnfortunately, in the realm of monetization, there are lots of times where the person advocating for the product never actually tries it. Now, certainly there are instances when this can pass unnoticed, but the chances aren’t good. As a brand, you need to make certain that the affiliate has full access to assets; not just the website copy and generic descriptions, but actual hands-on usage. This will not only prevent inaccurate descriptions, mistakes and embarrassing claims that are just plain wrong, but it can further legitimize the affiliate as a true believer in your brand. Images of the affiliate with product in hand go a long way, too. Also, do your due diligence and quality check all of your links and landing pages. Nothing turns off an excited customer like a faulty link. What do you look for when you’re looking for a trustworthy affiliate relationship? Let us know in the comments below.
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