Versa Marketing signs Bio Ionic as client

Versa Marketing has been retained to launch and manage a new affiliate program for the iconic professional electrical beauty appliances brand – Bio Ionic. Bio Ionic has long been the professional’s choice for hair dryers, curlers, straighteners, and brushes in salons around the world. Versa will be working with affiliate publishers, influencers, and partners to […]

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How to Keep It Real: Being Genuine in Affiliate Marketing

One of the challenges of any sort of marketing is keeping your image trustworthy and authentic in a world of banner ads and self-testimonials. Consumers are savvier than ever with brand-produced marketing, and affiliate marketing is no different. After all, it’s likely clear that the affiliate will be getting a commission, so why should the […]

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Making Your Brand Approachable with Influencer Marketing

Ever had a friend that got rich and famous? You used to hang out all the time, lots of text conversations and funny email chains. Sure, people get busy and life happens, but now your texts and invitations to go out seem to get fewer and fewer responses. True, you’re happy for their success, but […]

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Affiliate KPI’s You Need to Know To Power Your Strategy

So, you’ve set up your affiliate marketing program for success. You’ve vetted your partners, checked all the links, and have a great network in place. Now you just sit back and relax, right? Nope, not even close. If you want all this to work (and keep working) smoothly, you have to crunch some numbers. Key […]

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5 Tips to Strengthen Your Next Affiliate Marketing Campaign

Affiliate marketing traditionally consists of a business model inwhich brands pay online content creators a commission for the direct sales they bring in via their blog and/or social channels. Content partners are identified based on a contextual fit with a brand and the brand sets up a link or code that content creators share with […]

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