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Affiliate marketing traditionally consists of a business model inwhich brands pay online content creators a commission for the direct sales they bring in via their blog and/or social channels. Content partners are identified based on a contextual fit with a brand and the brand sets up a link or code that content creators share with […]
Let’s face it, traditional outbound marketing is losing ground at a rapid pace. Older and well-established brands who have a firm foothold in the market can expect better returns for banner ads, print ads, and email campaigns. But, a new brand trying to find its way into the market should be looking into more effective […]
As we immerse ourselves in 2018 and new marketing goals and trends, every marketing department is trying to figure out how to be smarter with their budget. It’s a tough call; knowing what works now in the ever-changing and dynamic digital marketing world can be daunting and even trickier if you’re launching a new brand. […]
Otero Menswear is working with affiliate program management company Versa Marketing and ShareASale to find Men’s fashion and Men’s Lifestyle sites to partner with. Otero Menswear seeks to make a positive difference in the world by offering apparel that fits the height, size and body type of men 5’4″ – 5’9″. The clothing is fashion […]
As New Year’s resolutions are already falling to the wayside, marketing plans are solidifying and the pressure is on to present your brand to the world in the most effective way possible. Influencer marketing is still the hottest tactic out there and brands are continuing to invest in making it work for them. Problem is, […]
