That Valuable Space Where Content and Influencer Marketing Meet

Let’s face it, traditional outbound marketing is losing ground at a rapid pace. Older and well-established brands who have a firm foothold in the market can expect better returns for banner ads, print ads, and email campaigns. But, a new brand trying to find its way into the market should be looking into more effective […]

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Influencer Marketing or Traditional PR: Which Gets Your Business?

As we immerse ourselves in 2018 and new marketing goals and trends, every marketing department is trying to figure out how to be smarter with their budget. It’s a tough call; knowing what works now in the ever-changing and dynamic digital marketing world can be daunting and even trickier if you’re launching a new brand. […]

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New Affiliate Program – Otero Menswear

Otero Menswear is working with affiliate program management company Versa Marketing and ShareASale to find Men’s fashion and Men’s Lifestyle sites to partner with. Otero Menswear seeks to make a positive difference in the world by offering apparel that fits the height, size and body type of men 5’4″ – 5’9″. The clothing is fashion […]

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What Your Influencer Marketing Should Look Like In 2018

As New Year’s resolutions are already falling to the wayside, marketing plans are solidifying and the pressure is on to present your brand to the world in the most effective way possible. Influencer marketing is still the hottest tactic out there and brands are continuing to invest in making it work for them. Problem is, […]

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Are you part of the 14% NOT Using Influencer Marketing?

Things move fast in business. Really fast, and marketing is no exception. Factor in the digital aspect- multiple social media channels, shifting regulations, trends that go viral and fizzle out before you even knew about it- and you’re in the infield of the Indy 500 watching those racecars whiz around in a blur. Fortunately, there’s […]

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