Customer

  • September 3rd, 2018

The most important party to both the advertiser and affiliate is the consumer. The consumer is the clicks on an affiliate’s ad, reaches the advertiser’s website and makes a purchase or completes a lead, thus generating revenue for the advertiser and affiliate.

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Publisher

  • September 3rd, 2018

Affiliates, also known as publishers, are individuals or companies that promote an advertiser’s product or service in exchange for a commission. This is how they monetize their marketing efforts. These marketing efforts can include a blog, content, review, or shopping comparison website, or an affiliate who is generating traffic from paid search, email marketing, display advertising, social media presence, etc.

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Network

  • September 3rd, 2018

In order to facilitate the relationship between an Advertiser, Affiliate and Consumer an Affiliate Network or Affiliate Tracking Platform must be leveraged. The primary responsibility of these networks or platforms is to track clicks and conversions and attribute them to the appropriate affiliate. This is done through the use of tracking links, cookies and conversion pixels. In additional to the technical benefits a network or platform provides, they are also used for media hosting, commission payment processing, program reporting and/or other affiliate program elements.

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Advertiser

  • September 3rd, 2018

In the affiliate eco-system, a company who is looking to acquire new customers or leads, is known as the advertiser. An advertiser can be a company selling clothing, software, electronics, accesories, etc., or a company generating leads for their insurance, mortgage, legal or other services based business.

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