Affiliate Program Management

As a leading affiliate management company, Versa Marketing Inc. has years of experience launching new affiliate programs and taking over the management of existing programs. Our affiliate relationships and program management experience are the ultimate tools for increasing your results through performance-based marketing.


Affiliate Channel Strategy
Affiliate Recruitment & Engagement
Analysis & Reporting

program launch & Review
Program Management & Maintenance
Program Optimization

What’s Affiliate Marketing?

Affiliate program management is the exclusive focus of our agency, and has been for years. Our dedication to this specific area of marketing has brought unparalleled expertise and affiliate relationships to the clients who entrust us to grow their affiliate programs.

At Versa, you set your own definition of success and we’ll create the strategy to get you there. With our proven methodologies and industry know-how, you’ll quickly see a higher rate of return and your definition of success achieved.


The most important party to both the advertiser and affiliate is the consumer. The consumer is the clicks on an affiliate’s ad, reaches the advertiser’s website and makes a purchase or completes a lead, thus generating revenue for the advertiser and affiliate.

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Affiliates, also known as publishers, are individuals or companies that promote an advertiser’s product or service in exchange for a commission. This is how they monetize their marketing efforts. These marketing efforts can include a blog, content, review, or shopping comparison website, or an affiliate who is generating traffic from paid search, email marketing, display advertising, social media presence, etc.

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In order to facilitate the relationship between an Advertiser, Affiliate and Consumer an Affiliate Network or Affiliate Tracking Platform must be leveraged. The primary responsibility of these networks or platforms is to track clicks and conversions and attribute them to the appropriate affiliate. This is done through the use of tracking links, cookies and conversion pixels. In additional to the technical benefits a network or platform provides, they are also used for media hosting, commission payment processing, program reporting and/or other affiliate program elements.

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In the affiliate eco-system, a company who is looking to acquire new customers or leads, is known as the advertiser. An advertiser can be a company selling clothing, software, electronics, accesories, etc., or a company generating leads for their insurance, mortgage, legal or other services based business.

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