Affiliate Marketing Trends We Saw in 2015

 

By taking a quick look at consumer buying trends during the holiday season makes is apparent how important it is to ensure your strategy is solid.

Check out these stats:

  • Last year shoppers spent 4.45 billion dollars on Thanksgiving Day and Black Friday
  • 30% of online sales in retail last year were brought in from affiliate partners
  • Last year half of online shoppers bought something for themselves while they were shopping for their holiday gifts
  • Purchases made on Thanksgiving Day reached an all time high, up 25% from the previous year • 45% of retail traffic during the holiday season took place on mobile
  • Brands offered deals earlier than black Friday making spending on the usual key shopping days grow at a smaller rate than years before

 

Our recent ebook explains how to capitalize on these data points and trends to form a creative digital marketing strategy. It’s full of strategies that you can implement right now in case you need to revisit or solidify your strategy for q4!

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