Amazon Affiliate Program: MISSION Grows with Versa & Levanta
How MISSION Partnered with Versa Marketing to Leverage Levanta to Boost Amazon Affiliate Sales and Strengthen Publisher Partnerships
The Right Agency & Affiliate Platform
The Client
MISSION is the leading authority on heat health and performance, offering a comprehensive head-to-toe system of cooling and heat-relief innovations. They believe that heat and sweat should never slow you down from living, working, and playing at your best.
Their unique chemical-free cooling technology, called "wet-to-cool," is woven into the fabrics of their cooling hats, towels, gaiters, visors, bandanas and apparel. Scientifically proven to cool up to 30 degrees below average body temperature upon moisture activation, these products keep you comfortable for up to 2 hours at a time, reactivating easily whenever needed.
Affiliate Agency Collaboration
In 2023, Mission joined forces with Versa Marketing to implement an Amazon affiliate strategy to increase their Amazon store sales through off-Amazon partnerships and traffic. Versa selected the Levanta platform for its advanced Amazon API attribution tracking capabilities and granular reporting functionality.
3,600 Orders
25:1 ROAS
The Highlights From This Case Study
Versa Marketing Grows MISSION Sales
Since launching the affiliate program, Mission has experienced increased sales and solidified their presence with high-visibility content media partners. Versa Marketing secured impactful partnerships with affiliates such as CNN, Business Insider & Mom Junction, delivering consistent, measurable growth.
Under Versa Marketing’s expert management, Mission achieved significant outcomes, including:
Streamlined Partnership Management: Levanta facilitated easy collaboration between Mission and prominent publishers, establishing transparent tracking and communication.
Revenue Growth: Partnerships generated substantial revenue, with high-conversion placements that delivered measurable results over time.
Increased Visibility: Strategic positioning in top media sites elevated Mission exposure to a wider audience of athletes and runners.
“Versa has been a tremendous partner for MISSION, helping us connect with the right networks to maximize our growth and consistently bringing new ideas to the table as they arise” – Head of Mission Marketing
Through Versa Marketing’s affiliate marketing strategy:
Affiliate Partners benefit from direct engagement with the brand, tailored commission structures, timely payouts.
Mission enjoys transparent data flow and the ability to recruit high-caliber partners quickly, all while having full control over product availability for affiliates.
Levanta Platform provides a unified system that aligns all parties, thanks to customizable commission settings and integration with large media companies like Hearst Media and sub-affiliates like Hyphensocial.
Conclusion
Leveraging the Amazon affiliate program has allowed Versa Marketing to build a scalable affiliate program that consistently delivers value across all partners. By optimizing partner relationships and existing high traffic content, Mission now has a wider presence in the affiliate space, well-positioned for sustained growth and deeper publisher engagement.
