About The Client
An established company in the health and wellness vertical. The client provides convenient, affordable and confidential lab tests. You no longer have to go to a doctor or have insurance to get a medical test. You can order a blood test online and stop into one of the hundreds of test locations nationwide. They cover everything from allergy tests, routine blood work, std checks and comprehensive cancer screenings.
ShareaSale Power Rank
Increase in Affiliate Engagement
The primary challenge was to incrementally increase sales in an existing affiliate program that had stagnated after 3 years. The client attempted to unsuccessfully grow the program through internal management with 2 different affiliate marketing agencies. A low baseline of sales had been established but program growth was non-existent. A decision was made to work with one last agency in hopes of increasing sales before the program would be retired.
Versa Marketing was selected to manage the program with a 6-month window to increase sales. Expectations were to grow the program 5% month-over-month for that period.
After reviewing the program Versa determined to focus on the following areas:
- Offering short-term, increased affiliate commissions to increase program engagement and activity.
- Identify, segment and recruit niche affiliates. The client offers medical tests that align with various affiliate niches where those tests are relevant (i.e. Celiac tests align with affiliates talking about Gluten-Free topics).
- Generate read-made content for affiliates to leverage when marketing the client.
Versa’s targeted approach to affiliate outreach and recruitment yielded higher engagement, enrollments, and active affiliates.
Offering short-term increase commission spurred click and sales activity amongst the affiliates and when the commission was reduced the program did not experience a drop in sales.
The generation of “ready to post” content decreased the workload for affiliate partners and the timeframe in which they were able to start marketing.
The ultimate result was that Versa was able to extend our partnership with the client indefinitely, generate $1M in annual revenue through the program and break into the ShareaSale top 100 list.